Sri Sri Ravi Shankar has founded courses that provide techniques and tools to live a deeper, more joyous life. He has established nonprofit organizations that recognize a common human identity above the boundaries of race, nationality and religion. His goal is to uplift people around the globe, to reduce stress, and to develop leaders so that human values can flourish in people and communities.


Two thousand farmers meet at the Native-Seed Convention

Service & Social Programs


Two thousand farmers meet at the Native-Seed Convention

Also available in: हिन्दी (Hindi)

The event was organized to connect farmers and exchange knowledge about Desi (Native) seed varieties and how growing it can be a viable business

Bengaluru, India
March 31, 2019

Over two thousand farmers from 8 Indian states met at The Art of Living International Center to be part of the Desi Beej Mahotsav (Native-Seed Convention) to exchange knowledge, come together on a common platform, interact, know about Desi (Native) seed varieties and to learn how growing them can be turned profitable, to beat the monopoly of companies making hybrid seeds.

The exhibition was graced by the presence of global humanitarian and spiritual leader, Sri Sri Ravi Shankar, founder of The Art of Living. Also present, were some of the award winning farmers and conservationists like Bheem Singh who is a recipient of Krishi Unnati Award from the Hon’ble Prime Minister Narendra Modi, and conservationists like Rahibai Soma Popere, or ‘Seed Mother’, who was in the BBC list of ‘100 Women of 2018’, who helps other farmers return to native varieties of crops, preparing hyacinth beans for self-help groups.

“We are helping farmers to cultivate and preserve these indigenous seeds,” Sri Sri says, “Agriculture is the backbone of human existence. For any civilization to prosper, agriculture has to be healthy and sustainable.”

Welcoming all the farmers to the Beej Mahotsav, Ram Krishna Reddy, Chairman, SSIAST said, “We have arranged this seed mela exclusively for farmers to share seeds and knowledge. Now the farmers have to buy and shell out money for seeds (which are mostly hybrid variety) every time they have to sow. To free the farmers from this cycle we are proposing this method of going back to indigenous seed,”, “To encourage them to earn more we are training farmers to grow indigenous seeds and trade between them.”

Sri Sri has a vision to protect desi breeds of cow and desi seed varieties, and make every farmer in the country happy, prosperous and healthy. In order to fulfill his vision and also to make the desi seeds available to the farmers for the kharif season, the Beej Mahotsav was organized by SSIAST.

“Desi seeds are well suited to local agroclimatic conditions, helpful against pest attacks, disease and are drought resistant,” said Venkatesh SR, CEO of SSIAST, “Farmer is a rightful owner of the seeds. He is a seed keeper. True empowerment of the farmer lies in having farmers be active participants in the supply chain.”

The Art of Living has trained 2.2 Million farmers in 22 states of India in Natural farming method, which is climate resistant, uses multi-cropping, so farmers can still make profits in spite of poor precipitation and provides competitive yields without compromising on the financial and physical health of the farmer. Practicing natural farming requires desi seeds. Currently, there are very few reliable sources for getting indigenous seeds.

“This is because, unlike hybrid seeds which are a monopoly of a few large companies, desi seeds can be grown and multiplied by anybody and the grower receives nothing for it,” said Dr. Prabhakar Rao, a Trustee with SSIAST.

The Art of Living is providing the know-how to make desi seeds into a viable business model by developing a royalty model in collaboration with some universities like University of Leeds, Technical University of Munich, Germany, and Heirloom Seed Breeders Association from France.

The Mahotsav also offered exchange of knowledge on:

  1. Display of method of growing paddy where 2.5 kgs of seeds are used for an acre of land.
  2. 50 cm by 50 cm – Perumal method – where 250 gms of seeds are used per acre.
  3. Bheejamruth preparation – seed treatment by indigenous method to ensure 90% sprouting of seeds.
  4. Crop calendar
  5. How to preserve desi Seeds naturally through indigenous methods.

We have arranged this seed mela exclusively for farmers to share seeds and knowledge. said Ram Krishna Reddy, Chairman, SSIASTBeej Mahotsav organized To Connect Farmers And Exchange Knowledge About Desi Seed Varieties And How Growing It Can Be A Viable Businesdesi seed conventiondesi seed convention